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Ambigrams - Don't Believe The Type







(Click on the images to rotate)

From early November to late December 2009 Ship of Fools Gallery (den Haag) organized the typographic exhibition Don't Believe The Type.

Ship of Fools invited 44 Flavors, Alina Günter, Trochut Alex, Alex Purdy, Andy Rementer, Chris Piascik, Daan Knirim, Hansje for Halem, Janno Hahn, Job Wouters, Jonathan Looman, Lennard Schuurmans, Luca Barcellona, Marta Cerdà Alimbau, Martijn Sandberg , Michiel Schuurman, Mieke Gerritzen, Pedro Vilas-Boas, Rogier Wieland, Nice Stay, Trapped in Suburbia, Underware, Yomar Augusto and Autobahn to vissually respond to the title Do not Believe The Type..

We chose to make a series of ambigrams. An ambigram is an word or image that - if you read it upside down - another (or sometimes the same) word or image shows. So, you can design something to say one thing, while simultaneously the opposite is also communicated: Do not Believe The Type.

In collaboration with (former trainee) Vincent de Boer took us three ambigrams:
Love / Hate
Friends / Enemy
Digital / Analog

Below are some excerpts from the drawing process:


Love / Hate


Friends / Enemy


Digital / Analog

The three designs displayed refer in their own imagery to an era, respectively Gothic, romance and nihilsme.
Autobahn presented the designs in an automatically rotating frame.

The designs are limited edition screen printed. Check our shop to order your own copy.
 
Autobahn 2010