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MixMax Brasil

Campaign design

 

MixMax Brasil is an exhibition for children aged 6 to 13 years in the Tropenmuseum Junior.

 

The campaign is a composite image from several photos and materials such as Cordel booklets (woodcuts), murals and a football shirt. On top of this composite image lays a white sheet of paper whith cut-out flipflops – the national footwear – and text.

 

The image is alienating: do I look at flipflops on which a face is printed, or do I look through the paper to the underlying image? This is exactly what happens at the exhibition: nothing is what it seems, mix is what it is!

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