Photo booth design for Vedett


Pop-up gallery Opperclaes in Rotterdam invited Autobahn to create a photo booth for the Belgium beer brand Vedett.


The theme was “Penguins and Polar Bears”. We wondered: why do penguins always look at the sky? This was the starting point for the photo booth design, which consisted of the typography and a mask entirely cut out of cardboard by hand. People in the booth put on the penguin mask, position themselves in front of the question on the wall and reach for a bottle of Vedett beer that is dangling from a fishing rod. That’s why penguins always look at the sky!