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Craft

Poster design for the CRAFT exhibition at the Dutch Design Week 2011

 

Autobahn was invited by the Graphic Design Museum to participate in an exhibition about craft. Craft for us means combining material, medium and idea in a manual way.

 

We decided to use a material which artists use to visualise first ideas: a pencil. Also, a phrase often used in arts, is the term ‘pencil on paper’ – to indicate the production method. To visualise this, we sharpened 100 pencils and used the cut to create the letter A of the word ‘CRAFT’.

 

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