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Remarkable materials

A gold business card made from aluminium

 

In addition to Twaalf Consultancy’s regular business cards, Autobahn designed a special card for their special clients.

 

Together with our client we discussed various materials, eventually deciding to use aluminium as the basic material. It’s very light and yet very strong. Because of these properties the receiver still has the sense of holding a business card.

 

The material can’t be printed on standard machines, which is why we chose to use a fifth print in a gold PMS color while leaving certain areas blank to show the aluminium.

 

 

 

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Discovering through scratch-off coating

 

The publication Muntpark: the hidden treasure of Utrecht is a extraordinary book. It interacts with its receiver, turning the publication into a quest.

 

For the cover of the publication we used so-called scratch-off coating. This special silkscreen is printed on the full-color image, and it has the unique quality that it can be scratched off with a coin. On the title page of the book the reader will find a mini-envelope containing an old guilder to remove the coating.

 

Suddenly, a landscape photo of the Muntpark area becomes visible underneath the coating. Here, the concept, design and material work together to physically interact with the receiver of the publication.

Striking materials and experimental printing

 

For the MeesterWerk M/V flyer, ordered by the National Service for Cultural Heritage, we used transparent PVC. Meester V was printed on the front of the flyer and Werk /M was printed on the back. Although the title is spread across both sides, it remains legible thanks to the transparent nature of the material.

 

The material was printed in two stages: black and white. First, on both sides and mirrored, white blocks and text were printed. Subsequently, a third color appeared due to the material: a light pink that gives depth to the design. In the second stage black text was printed on the flyer.

 

 

Transparency combined with transparency

 

For the flyer for the Glass Department of the Rietveld Academy the material is obviously very important. To give the receiver the sense of glass, we again selected transparent PVC. This material is smooth on one side but sanded on the other, creating a milky transparency.

 

We used an experimental technique: printing transparent ink on translucent material. By using a transparent UV varnish on the translucent side the material turned transparent again.

 

The result: an eye-catching flyer.

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Ordinary becomes extraordinary

 

Standard materials can be turned into a lust for the eye. This demonstrates the annual report for the Visual Arts Advisory Board Zeist.

 

The annual report was printed on 125 gram Arctic the Volume paper. This is a fairly common type of paper, but to present the reader with an unexpected experience, the laser technology Zero-X was used on the cover.

 

This technique creates tiny holes in the paper, which are invisible for the naked eye. But as soon as the reader holds the paper against the light, he can suddenly see through it. A kind of watermark.

 

For this report, we converted a picture from the publication into a screen print file made ​​up of tiny dots. This design was lasered onto 250 gram Arctic the Volume paper and sewn as a cover around the report.

 

The reader stands close to the material, but as soon as he views the report from a distance, the image becomes visible.

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